Rindu Puisi
November 14th, 2009
Aku tak pernah berlari meninggalkanmu !Melangkah menjauhi pun tak pernah terlintasAku masih disini…. Aku masih ada…Namun sebait pun kini tak sempat lagi kubuat
Setiap hari kuhanya bisa berkata pada hatiBesok mungkin dapat kuluangkan waktu lagiTuk menulis tentang hati…Dalam sebentuk puisi
Nyatanya aku tak pernah sempatRagaku s’lalu saja terlebih dahulu penatSehingga asa dan rasa tak pernah sempatDapatkan waktu yang tepat untuk puisi-puisi baru kubuat
Hingga sekali lagi di pagi iniKerinduan pada puisi kembali menjadiCurahan hatiku dalam sebentuk puisiSemoga esok aku bisa segera kembali
Letih
August 7th, 2009
Letih… ku berdiri di bawah terik mentariSemenjak engkau melangkah menjauh pergiHingga rambut ini mulai memutihMasih… tak kutemui engkau kembali
Letih… hanya saja raga ini b’lumlah matiHingga jiwa terus saja meminta tuk menunggumu disiniSampai engkau hadir…Sampai larut penantian menjadi bagian dari takdir
Minggu, 29 November 2009
Pizza Hut
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Pizza Hut
Type
Wholly owned subsidiary
Founded
Wichita, Kansas (1958)
Founder(s)
Dan and Frank Carney
Headquarters
Addison, Texas, United States
Key people
David C Novak (Chairman)Scott Bergren (President)
Industry
Restaurants
Products
Italian-American cuisinepizza · pasta · desserts
Employees
over 30,000
Parent
PepsiCo (1977–1997)Yum! Brands (1997–present)
Pizza Hut store (with distinctive roof) in Athens, Ohio typical of U.S. Pizza Hut restaurants
Pizza Hut is an American restaurant chain and international franchise based in Addison, Texas[1] (a northern suburb of Dallas), offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company,[2] with approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.
The company is reportedly relocating their headquarters to Legacy Office Park in nearby Plano when the lease on their current building, which they have occupied since 1995, expires in 2010.[3][4]
Contents[hide]
1 Concept and format
2 History
3 Products
4 Controversies
4.1 Health concerns
5 Advertising
5.1 Pasta Hut
5.1.1 Australia
5.1.2 United Kingdom
5.2 Sponsorship
5.3 Book It!
6 Global locations
6.1 Countries formerly with Pizza Hut restaurants
6.2 Notes
7 See also
8 References
9 External links
//
[edit] Concept and format
Pizza Hut is split into several restaurant formats; the original family-style "Red Roof" dine-in locations, delivery locations that offer a carry-out, delivery, and dine-in options, and the store front delivery and carry-out locations. Many full-size Pizza Hut locations offer lunch buffet, with "all-you-can-eat" pizza, salad, breadsticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are Red Roofs which offer an expanded menu and slightly more upscale options.
Finally, "Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, they can also be found on college campuses food courts theme parks, and in stores such as Target.
[edit] History
Former Pizza Hut logo (1969–1999). It is still used at some Pizza Hut locations. An updated version of the logo has the words italicized.
The chain was founded in 1958 by Dan and Frank Carney. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces.[5] The Original Pizza Hut building was later relocated to the Wichita State University campus.[6] Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. At the same time Pizza Hut was growing in and around Kansas, Shakey's Pizza was developing a stronghold along the West Coast. The competition provided Pizza Hut the impetus to evaluate its mission and direction. Dan and Frank Carney saw Shakey's expanding into their territory and realized that they needed to determine if Pizza Hut should be in the entertainment business or if it should be a neighborhood pizza restaurant. They decided to stick with the neighborhood business and realized that they needed to have a good standard image. The Carney brothers began to systematize operations and building designs to counter the competition from Shakey's. The franchise network continued to grow through friends and business associates, and by 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores, creating a universal look that customers easily recognized.
By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1978, Pizza Hut was acquired by Pepsico, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.
[edit] Products
Pizza Hut's prototype version of a restaurant (1950–1961). This was only used at four prototype Pizza Hut locations. There are only a few menu items on this version.
The plaque on the first Pizza Hut building which was sometimes seen on the backs. It was shown from 1970 to 1985.
Pizza Hut sells pizzas in four different sizes: personal (individual serving), small, medium and large, though most stores have done away with the small size. A variety of toppings are available, plus "specialty" styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas.
Pizza Hut also sells Stuffed Crust pizza, with the outermost edge wrapped around a coil of mozzarella cheese; Hand-Tossed, more like traditional pizzeria crusts; Thin 'N Crispy, a thin, crispy dough which was Pizza Hut's original style; Dippin' Strips pizza, a pizza cut into small strips that can be dipped into a number of sauces; and The Edge pizza, where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007.[7]
Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by one-foot square cut pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo[8], a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later.
Buffalo wings
In addition to pizza, also sold is garlic cheese bread (not in all locations), plus a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, chicken wings (some stores have integrated with another chain known as WingStreet which offers a wide variety, such as Buffalo Burning Hot, Buffalo Medium, Buffalo Mild, Honey BBQ, Spicy BBQ, Garlic Parmesan, Cajun, Spicy Asian)[9] boneless wings, chicken munchers, jalapeño poppers, Quepapas (potato bites filled with cheese and jalapeño flavor),[10] a basket of taters or tater tots and fried apple pies.[11]
Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).
A new, upscale concept was unveiled in 2004, called "Pizza Hut Italian Bistro". Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods.[12] Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.[13] Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well.
A new version of Pizza Hut pizza, named Pizza Mia which is lightly cooked and topped, was introduced in 2007. The product is aimed at the cost sensitive consumer segment and is priced similarly to the Domino's 555 deal, where each pizza is priced at five dollars if purchased in bulk of three or more. In comparison, a Pizza Hut medium sized, hand-tossed pepperoni pizza is internationally priced at $10.24 (Dallas, Texas 1/1/2009). The Pizza Mia comes in only one size (medium) and extra toppings range from $1.25 to $1.49. One slice of Pizza Hut pepperoni Pizza Mia weighs 83 grams, while one slice of Pizza Hut pepperoni hand-tossed pizza weighs 96 grams.[14]
Pizza Hut on May 9, 2008, created and sold in Seattle, Denver, and Dallas, “The Natural”, a new all-natural multi grain crust sweetened with honey, a red sauce of organic tomatoes and topped all-natural cheese (or with all-natural chicken sausage and roasted red peppers). A medium Natural pizza with one topping sold for $9.99. This was discontinued on October 27, 2009 in the Dallas market.[15] It has since launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza. It has 16 pieces.
Pizza Hut introduced the Big Eat Tiny Price Menu on June 21, 2009. It features new Pizza Rolls, the P'Zone Pizza, new Personal Panormous Pizza, and the Pizza Mia Pizza, each item starting at $5.00 or $5.99.
Pizza Hut introduced stuffed pan pizza on August 23, 2009 with $10.99 for one toppings and specialty for $13.99. Unlike regular stuffed crust cheese is not inside the crust, just press into the pan crust.
[edit] Controversies
[edit] Health concerns
In the UK, Pizza Hut has been criticized for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats.[16]
In Paris's Ledru Rollin Pizza Hut, on May 7th, a customer had the surprise to find a dead mouse on his "pepperoni lovers". Pizza Hut claimed in the media that it was sure an employee had done it, but yet, on August 31st, a Health Department's unannounced visit got the shop closed, due to important health concerns. It hasn't opened since.[17]
[edit] Advertising
Old in-restaurant ad for Pizza Hut's Pan Pizza.
Pizza Hut ad featuring The Muppets (2003–2005).
Pizza Hut's very first ad was "Putt Putt to Pizza Hut". It starts with a man apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut, while some of the townspeople start chasing him. He picks up his pizza and goes to his house, when all of the people who were chasing him start eating all the pizza except the man who ordered it. Frustrated, he calls Pizza Hut again.
Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff", and is currently "Now You're Eating!". Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In the 1970s Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons and hand puppets for the kids. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother".
Pizza Hut sponsored the 1989 film Back to the Future Part II, and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film itself, having a futuristic version of their logo with their trademarked red hat printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015.[18]
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life.
In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce.
In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year, where he boasts that "nobody is more right than me," yet he states that for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas.
Talk show host Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's.
Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons where he was runner up in the Formula One World Championship, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!"
Following England's defeat to Germany on penalties in the semi-finals of Euro 96, Gareth Southgate, Stuart Pearce and Chris Waddle featured in an advert. The advert shows Southgate wearing a paper bag over his head in shame as he was the one, who missed the crucial penalty against the Germans. Waddle and Pearce, who both missed penalty kicks in Italia 90 are ridiculing him, emphasising the word 'miss' at every opportunity. After Southgate finishes his pizza he takes off his paper bag, heads for the door and bangs his head against the wall. Pearce responds with, "this time he's hit the post".
In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited "greatest of all time boxer" Muhammad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial.
Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000.[19]
In Australia, 2006 saw the introduction of a mascot in Pizza Hut's advertising – "Pizza Mutt", a small dog who delivers pizzas. The mascot was dumped after just two ads.
Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.
Pizza Hut is also advertised in anime such as Code Geass and Darker Than Black, though in the translated versions of Code Geass the logo was removed, leaving only the red roof logo.
As of October 2009, Pizza Hut is now advertising its WingStreet brand on a nationwide basis, having met its internal requirement of 80% of stores having the product available (both corporate and franchised).
[edit] Pasta Hut
Pasta Hut logo (2008–present)
On April 1, 2008, Pizza Hut in America sent emails to customers advertising that they now offer pasta items on their menu. The email (and similar advertising on the company's website) stated "Pasta so good we've changed our name to 'Pasta Hut'." The name change was a publicity stunt held in conjunction with April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut.[20] This name change was also used to promote the new Tuscani Pasta line and new Pizza Hut dine-in menu. The first Pasta Hut advertisement has the original Pizza Hut restaurant being imploded and recreated, but when they construct the new building, the sign saying "Pasta Hut" is placed on the building.
[edit] Australia
On January 19, 2009, Pizza Hut started a six-week online vote in Australia as to whether Pizza Hut should become Pasta Hut. They are also co-branding two stores with the Pasta Hut logo. Advertising for the new brand involved the production team creating a set of a restaurant called "Toscani's". As the TV suggests, the diners in the fictional restaurant, complete with signage and secret recording equipment; the customers were unaware they were eating pasta from Pizza Hut.[21]
[edit] United Kingdom
In the United Kingdom on January 19, 2009, Pizza Hut had announced that the Pasta Hut trial had ended and that the names of all stores previously converted to Pasta Hut would be converted back to Pizza Hut. This was due to Pizza Hut's online poll, where the results showed that 81% had chosen to keep the name Pizza Hut, 19% chose to change the name to Pasta Hut. Consequently the name will change back, but the menus will continue to include pasta.[22]
[edit] Sponsorship
In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer (and its former moniker, "The MacNeil/Lehrer NewsHour"), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr.
Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001–02 season.
Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005.
Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005.
In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.
Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK.
Pizza Hut is a sponsor of Children's Joy Foundation In The Philippines.
[edit] Book It!
Pizza Hut has been a longtime sponsor of the "Book It!" program (started in 1984[23]), which encourages reading in American schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons good for a free Personal Pan Pizza or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has been criticized by some psychologists on the grounds that it may lead to overjustification and reduce children's intrinsic interest in reading.[24] However, a study of the Pizza Hut program, Book It!, found that participation in the program neither increased nor decreased reading motivation.[24] The program's 25th anniversary is in 2009.
From Wikipedia, the free encyclopedia
Jump to: navigation, search
Pizza Hut
Type
Wholly owned subsidiary
Founded
Wichita, Kansas (1958)
Founder(s)
Dan and Frank Carney
Headquarters
Addison, Texas, United States
Key people
David C Novak (Chairman)Scott Bergren (President)
Industry
Restaurants
Products
Italian-American cuisinepizza · pasta · desserts
Employees
over 30,000
Parent
PepsiCo (1977–1997)Yum! Brands (1997–present)
Pizza Hut store (with distinctive roof) in Athens, Ohio typical of U.S. Pizza Hut restaurants
Pizza Hut is an American restaurant chain and international franchise based in Addison, Texas[1] (a northern suburb of Dallas), offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company,[2] with approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.
The company is reportedly relocating their headquarters to Legacy Office Park in nearby Plano when the lease on their current building, which they have occupied since 1995, expires in 2010.[3][4]
Contents[hide]
1 Concept and format
2 History
3 Products
4 Controversies
4.1 Health concerns
5 Advertising
5.1 Pasta Hut
5.1.1 Australia
5.1.2 United Kingdom
5.2 Sponsorship
5.3 Book It!
6 Global locations
6.1 Countries formerly with Pizza Hut restaurants
6.2 Notes
7 See also
8 References
9 External links
//
[edit] Concept and format
Pizza Hut is split into several restaurant formats; the original family-style "Red Roof" dine-in locations, delivery locations that offer a carry-out, delivery, and dine-in options, and the store front delivery and carry-out locations. Many full-size Pizza Hut locations offer lunch buffet, with "all-you-can-eat" pizza, salad, breadsticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are Red Roofs which offer an expanded menu and slightly more upscale options.
Finally, "Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, they can also be found on college campuses food courts theme parks, and in stores such as Target.
[edit] History
Former Pizza Hut logo (1969–1999). It is still used at some Pizza Hut locations. An updated version of the logo has the words italicized.
The chain was founded in 1958 by Dan and Frank Carney. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces.[5] The Original Pizza Hut building was later relocated to the Wichita State University campus.[6] Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. At the same time Pizza Hut was growing in and around Kansas, Shakey's Pizza was developing a stronghold along the West Coast. The competition provided Pizza Hut the impetus to evaluate its mission and direction. Dan and Frank Carney saw Shakey's expanding into their territory and realized that they needed to determine if Pizza Hut should be in the entertainment business or if it should be a neighborhood pizza restaurant. They decided to stick with the neighborhood business and realized that they needed to have a good standard image. The Carney brothers began to systematize operations and building designs to counter the competition from Shakey's. The franchise network continued to grow through friends and business associates, and by 1964 a unique standardized building appearance and layout was established for franchised and company-owned stores, creating a universal look that customers easily recognized.
By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol PIZ. In 1978, Pizza Hut was acquired by Pepsico, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University.
[edit] Products
Pizza Hut's prototype version of a restaurant (1950–1961). This was only used at four prototype Pizza Hut locations. There are only a few menu items on this version.
The plaque on the first Pizza Hut building which was sometimes seen on the backs. It was shown from 1970 to 1985.
Pizza Hut sells pizzas in four different sizes: personal (individual serving), small, medium and large, though most stores have done away with the small size. A variety of toppings are available, plus "specialty" styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas.
Pizza Hut also sells Stuffed Crust pizza, with the outermost edge wrapped around a coil of mozzarella cheese; Hand-Tossed, more like traditional pizzeria crusts; Thin 'N Crispy, a thin, crispy dough which was Pizza Hut's original style; Dippin' Strips pizza, a pizza cut into small strips that can be dipped into a number of sauces; and The Edge pizza, where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007.[7]
Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by one-foot square cut pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo[8], a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later.
Buffalo wings
In addition to pizza, also sold is garlic cheese bread (not in all locations), plus a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, chicken wings (some stores have integrated with another chain known as WingStreet which offers a wide variety, such as Buffalo Burning Hot, Buffalo Medium, Buffalo Mild, Honey BBQ, Spicy BBQ, Garlic Parmesan, Cajun, Spicy Asian)[9] boneless wings, chicken munchers, jalapeño poppers, Quepapas (potato bites filled with cheese and jalapeño flavor),[10] a basket of taters or tater tots and fried apple pies.[11]
Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).
A new, upscale concept was unveiled in 2004, called "Pizza Hut Italian Bistro". Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods.[12] Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.[13] Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well.
A new version of Pizza Hut pizza, named Pizza Mia which is lightly cooked and topped, was introduced in 2007. The product is aimed at the cost sensitive consumer segment and is priced similarly to the Domino's 555 deal, where each pizza is priced at five dollars if purchased in bulk of three or more. In comparison, a Pizza Hut medium sized, hand-tossed pepperoni pizza is internationally priced at $10.24 (Dallas, Texas 1/1/2009). The Pizza Mia comes in only one size (medium) and extra toppings range from $1.25 to $1.49. One slice of Pizza Hut pepperoni Pizza Mia weighs 83 grams, while one slice of Pizza Hut pepperoni hand-tossed pizza weighs 96 grams.[14]
Pizza Hut on May 9, 2008, created and sold in Seattle, Denver, and Dallas, “The Natural”, a new all-natural multi grain crust sweetened with honey, a red sauce of organic tomatoes and topped all-natural cheese (or with all-natural chicken sausage and roasted red peppers). A medium Natural pizza with one topping sold for $9.99. This was discontinued on October 27, 2009 in the Dallas market.[15] It has since launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza. It has 16 pieces.
Pizza Hut introduced the Big Eat Tiny Price Menu on June 21, 2009. It features new Pizza Rolls, the P'Zone Pizza, new Personal Panormous Pizza, and the Pizza Mia Pizza, each item starting at $5.00 or $5.99.
Pizza Hut introduced stuffed pan pizza on August 23, 2009 with $10.99 for one toppings and specialty for $13.99. Unlike regular stuffed crust cheese is not inside the crust, just press into the pan crust.
[edit] Controversies
[edit] Health concerns
In the UK, Pizza Hut has been criticized for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats.[16]
In Paris's Ledru Rollin Pizza Hut, on May 7th, a customer had the surprise to find a dead mouse on his "pepperoni lovers". Pizza Hut claimed in the media that it was sure an employee had done it, but yet, on August 31st, a Health Department's unannounced visit got the shop closed, due to important health concerns. It hasn't opened since.[17]
[edit] Advertising
Old in-restaurant ad for Pizza Hut's Pan Pizza.
Pizza Hut ad featuring The Muppets (2003–2005).
Pizza Hut's very first ad was "Putt Putt to Pizza Hut". It starts with a man apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut, while some of the townspeople start chasing him. He picks up his pizza and goes to his house, when all of the people who were chasing him start eating all the pizza except the man who ordered it. Frustrated, he calls Pizza Hut again.
Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff", and is currently "Now You're Eating!". Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In the 1970s Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons and hand puppets for the kids. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother".
Pizza Hut sponsored the 1989 film Back to the Future Part II, and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film itself, having a futuristic version of their logo with their trademarked red hat printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015.[18]
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life.
In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce.
In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year, where he boasts that "nobody is more right than me," yet he states that for the first time he will do something wrong, which was to participate in Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas.
Talk show host Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's.
Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons where he was runner up in the Formula One World Championship, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!"
Following England's defeat to Germany on penalties in the semi-finals of Euro 96, Gareth Southgate, Stuart Pearce and Chris Waddle featured in an advert. The advert shows Southgate wearing a paper bag over his head in shame as he was the one, who missed the crucial penalty against the Germans. Waddle and Pearce, who both missed penalty kicks in Italia 90 are ridiculing him, emphasising the word 'miss' at every opportunity. After Southgate finishes his pizza he takes off his paper bag, heads for the door and bangs his head against the wall. Pearce responds with, "this time he's hit the post".
In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited "greatest of all time boxer" Muhammad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial.
Pizza Hut sponsored the first space pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000.[19]
In Australia, 2006 saw the introduction of a mascot in Pizza Hut's advertising – "Pizza Mutt", a small dog who delivers pizzas. The mascot was dumped after just two ads.
Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest.
Pizza Hut is also advertised in anime such as Code Geass and Darker Than Black, though in the translated versions of Code Geass the logo was removed, leaving only the red roof logo.
As of October 2009, Pizza Hut is now advertising its WingStreet brand on a nationwide basis, having met its internal requirement of 80% of stores having the product available (both corporate and franchised).
[edit] Pasta Hut
Pasta Hut logo (2008–present)
On April 1, 2008, Pizza Hut in America sent emails to customers advertising that they now offer pasta items on their menu. The email (and similar advertising on the company's website) stated "Pasta so good we've changed our name to 'Pasta Hut'." The name change was a publicity stunt held in conjunction with April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut.[20] This name change was also used to promote the new Tuscani Pasta line and new Pizza Hut dine-in menu. The first Pasta Hut advertisement has the original Pizza Hut restaurant being imploded and recreated, but when they construct the new building, the sign saying "Pasta Hut" is placed on the building.
[edit] Australia
On January 19, 2009, Pizza Hut started a six-week online vote in Australia as to whether Pizza Hut should become Pasta Hut. They are also co-branding two stores with the Pasta Hut logo. Advertising for the new brand involved the production team creating a set of a restaurant called "Toscani's". As the TV suggests, the diners in the fictional restaurant, complete with signage and secret recording equipment; the customers were unaware they were eating pasta from Pizza Hut.[21]
[edit] United Kingdom
In the United Kingdom on January 19, 2009, Pizza Hut had announced that the Pasta Hut trial had ended and that the names of all stores previously converted to Pasta Hut would be converted back to Pizza Hut. This was due to Pizza Hut's online poll, where the results showed that 81% had chosen to keep the name Pizza Hut, 19% chose to change the name to Pasta Hut. Consequently the name will change back, but the menus will continue to include pasta.[22]
[edit] Sponsorship
In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer (and its former moniker, "The MacNeil/Lehrer NewsHour"), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr.
Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001–02 season.
Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005.
Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005.
In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza.
Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK.
Pizza Hut is a sponsor of Children's Joy Foundation In The Philippines.
[edit] Book It!
Pizza Hut has been a longtime sponsor of the "Book It!" program (started in 1984[23]), which encourages reading in American schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons good for a free Personal Pan Pizza or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has been criticized by some psychologists on the grounds that it may lead to overjustification and reduce children's intrinsic interest in reading.[24] However, a study of the Pizza Hut program, Book It!, found that participation in the program neither increased nor decreased reading motivation.[24] The program's 25th anniversary is in 2009.
on the wings of love
it's good to knowi love your love which share for way the wind blowsour guiding lightthat would shine on through the darkest nightwhen the world seems like it's full of strangersand i feel as if i lost my wayyou lift me up on the wings of lovetaking me highest still with every touchwhen ever i'm weak, honeyyou take me there againon the wings of loveit's all in mewhen you hold meand whisper tenderlythat i'm the oneyou love foreverwhat else could i wanteven life where we are going changesand when the dreams i had get swept awayyou lift me up on the wings of lovetaking me highest still with every touchwhen ever i'm weak, honeyyou take me there againon the wings of love(i´m flying high)it´s all i need when you hold me closeand you whisper tenderlyon the wings of lovehighest still with every touchwhen ever i'm weak, honeyyou take me there againon the wings of loveyou lift me up on the wings of lovehighest still with every touchwhen ever i'm weak, honeyyou take me there againon the wings of loveon the wings of love
i can't get next to u
I can turn the grey sky blue And I can make it rain Whenever I want it to And I can build a castle From a single grain of sand And I can make a ship sail On dry land But my life is incomplete And I'm so blue 'Cause I can't get next to you *I can't get next to you,babe I can't get next to you I can't get next to you,babe I can't get next to you I can fly Like a bird in the sky I can buy anything That money can buy I can turn a river into a raging fire I can live forever if I so desire But I don't want it all these things I can do 'Cause I can't get next to you (*Repeat) I can turn back the hands of time You better believe I can I can make the season change Just by the wave of my hand I can change anything from one to two The thing I wanna do the most I'm unable to do I'm an unhappy woman With all the powers I possess 'Cause man you're the key to my happiness 'Cause I can't get to next to you Ooh you're blowin' my mind 'Cause I can't get next to you Can't you see these tears I'm cryin' I can't get next to you Oh it's you that I need I gotta get next to you Can't you see these tears I'm cryin' Can't get next to you I,I,I,I,I,I Can't get next to you I,I,I,I,I,I
Kamis, 26 November 2009
Manjakan Rambut ala Johnny Andrean Treatment Series
26 March, 2009 - 18:28
Astaga!HidupGaya – Akhir pekan merupakan waktu yang tepat untuk memanjakan diri. Umumnya, me time atau kesempatan memanjakan diri sendiri bagi wanita adalah mengunjungi salon . Entah itu untuk perawatan rambut dengan creambath, perawatan kuku manicure dan pedicure atau perawatan lainnya.
Nah, biasanya bila Anda ingin melakukan ritual creambath, Anda hanya mengikuti prosedur standar mulai dari pencucian, creambath, pijatan, pencucian dan penataan rambut. Padahal, mungkin Anda ingin tahu perawatan creambath apa yang sesuai dengan jenis dan permasalahan rambut Anda.
Berangkat dari situ, sejak awal Maret 2009, salon Johnny Andrean (JA) menghadirkan “Johnny Andrean Treatment Series”, yang adalah rangkaian perawatan untuk berbagai masalah rambut, untuk memperbaiki dan mengembalikan kesempurnaan rambut dan kulit kepala. Treatment ini merupakan penyempurnaan dari perawatan rambut yang telah ada, yang bersifat lebih intensif, baik dari segi servis dan produk yang digunakan untuk menunjang perawatan.
Tentunya, setiap individu memiliki permasalahan rambut yang berbeda. Apalagi selama ini, orang hanya tahu permasalahan rambut secara global. Misal, rambut kering atau berketombe. Padahal, untuk mengetahui permasalahan rambut diperlukan analisa lebih jauh.
Proses analisa inilah yang menjadi bagian pertama rangkaian Johnny Andrean Treatment Series. Ketika melangkah masuk ke dalam salon, seorang terapis professional JA siap membantu mengetahui problem rambut Anda. Mulai dari akar rambut, sang terapis meneliti hingga ke bagian batang rambut.
Rupanya, permasalahan rambut terkadang terjadi pada kulit kepala namun berimbas ke seluruh rambut. Contoh, rambut berketombe, Banyak orang mengira rambut mereka berketombe, padahal ketombe bukanlah masalah pada batang rambut melainkan pada kulit kepala.
Menggunakan alat diagnosa rambut, sang terapis tak segan berbagi informasi bagi konsumen yang ingin mendeteksi masalah rambut secara manual. Seperti menggunakan kertas tissue, menerawang kelenturan rambut dan dengan berbagai cara lainnya. Dengan demikian, Anda dapat melakukan perawatan kulit kepala dan batang rambut yang sesuai.
Sebagai contoh, jika batang rambut Anda rusak (patah dan bercabang), Anda bisa melakukan perawatan Repair Masque/Repair Theraphy. Atau jika kulit kepala Anda berminyak, maka perawatan kulit kepala yang tepat adalah Anti Oily Theraphy.
Usai diagnosa rambut, proses pencucian rambut dilakukan. Proses ini penting untuk membuang kotoran dan produk yang diaplikasikan menyerap sempurna ke kulit kepala dan batang rambut. Tahap berikutnya adalah aplikasi produk. Produk yang sesuai dengan masalah rambut akan diaplikasikan di atas kepala dan terapis akan memberikan pijatan khusus untuk menyempurnakan penyerapan produk ke akar dan batang rambut.
Dalam proses relaksasi, terapis akan memberikan servis pijatan yang berfungsi untuk menenangkan dan mengendurkan saraf-saraf, dari kepala, leher, pundak, hingga seluruh tangan. Selama proses ini berlangsung, penyerapan produk mulai terjadi dan bekerja secara langsung dapat kulit kepala dan batang rambut.
Perbedaan lain di JA Treatment Series yakni saat proses steaming. Menggunakan Ozon steaming, proses ini berfungsi untuk memaksimalkan penyerapan dan proses perbaikan produk yang diaplikasikan pada akar dan batang rambut. Mengapa begitu? Karena pada proses ini pori-pori kulit kepala terbuka lebar sehingga membuat proses penyerapan berlangsung cepat dan maksimal. Asal tahu saja, proses ozon steaming ini memberikan sensasi yang berbeda, dengan hembusan panas yang merata dilanjutkan dengan tiga menit hembusan angin dingin.
Sebagai pelengkap, proses pembilasan tentunya diperlukan. Pada tahap ini, produk yang telah diserap kulit kepala dan batang rambut masih bekerja dari dalam. Tahap pamungkas adalah pengaplikasian vitamin, tentunya setelah rambut dikeringkan. Tahap ini penting karena vitamin yang diberikan dapat menjaga dan memaksimalkan proses perbaikan rambut yang masih bekerja dari dalam. Proses ini juga berfungsi untuk mengembalikan kesehatan serta memberikan nutrisi yang dibutuhkan bagi rambut.
Sekedar informasi, produk yang digunakan JA Treatment Series ini adalah produk dari Loreal dan Matrix, yang memiliki bahan dasar alami serta dapat menunjang proses perawatan di salon ataupun di rumah. Pilihan produk disesuaikan dengan kebutuhan rambut dan selera dari masyarakat. Perbedaannya hanyalah Loreal adalah produk dari Paris dan Matrix adalah produk dari Amerika. Tak perlu risau akan harga, salon JA tetap memberikan harga sepadan dan terjangkau.
“Perbedaan yang sangat signifikan adalah tidak tercium aroma `salon`. Biasanya kalau habis creambath pasti bau salon kerasa, dan malah jadi ingin buru-buru keramas lagi,” kata Stevy Widya, seorang konsumen usai melakukan perawatan.
Nah, saatnya bagi Anda untuk merasakan perbedaan yang sangat nyata dari Johnny Andrean Treatment Series. Jangan khawatir, perawatan ini sudah bisa didapatkan di seluruh salon JA di seluruh Indonesia. Selamat memanjakan diri…
New Moon (2009 film)
From Wikipedia, the free encyclopedia
"New Moon (film)" redirects here. For the film adaptations of the operetta The New Moon, see New Moon (1930 film) and New Moon (1940 film).
| The Twilight Saga: New Moon | |
|---|---|
 Promotional poster | |
| Directed by | Chris Weitz |
| Produced by | Mark Morgan Wyck Godfrey |
| Written by | Novel: Stephenie Meyer Screenplay: Melissa Rosenberg |
| Starring | Kristen Stewart Robert Pattinson Taylor Lautner Ashley Greene |
| Music by | Alexandre Desplat |
| Cinematography | Javier Aguirresarobe |
| Editing by | Peter Lambert |
| Distributed by | Summit Entertainment |
| Release date(s) | November 20, 2009 |
| Running time | 130 min.[1] |
| Country | United States |
| Language | English |
| Budget | US$50 million (estimated)[2] |
| Gross revenue | US$296,774,318 (estimated)[1] |
| Preceded by | Twilight (2008) |
| Followed by | Eclipse (2010) |
New Moon (marketed as The Twilight Saga: New Moon) is a 2009 American romantic fantasy film. It is based on the novel of the same name by Stephenie Meyer and is the sequel to 2008's Twilight, which is based on Meyer's previous novel. Summit Entertainment greenlit the sequel in late November 2008, following the early success of Twilight.[3] Directed by Chris Weitz, the film stars Kristen Stewart, Robert Pattinson, and Taylor Lautner,[4] reprising their roles as Bella Swan, Edward Cullen, and Jacob Black, respectively. Melissa Rosenberg, who handed in a draft of the film script during the opening weekend of Twilight, returns as the screenwriter for the second installment as well.[5]
The film was released on November 20, 2009 in most countries, and set domestic box office records as the biggest midnight screening with US$26.3 million. This led to the biggest single day domestic gross with US$72.7 million. New Moon also opened with the third biggest domestic opening weekend ($142,839,137), which is also the biggest for 2009.[6]
Contents[hide] |
Plot
See also: Plot of novel
On her 18th birthday, Bella Swan wakes up from a dream in which she sees herself as an old woman. She expresses her distaste with growing older than her boyfriend Edward Cullen, a vampire who stopped aging at 17. Edward's family throws Bella a birthday party. While unwrapping a gift, Bella gets a paper cut, which causes Edward's adoptive brother, Jasper, to be overwhelmed by her blood's scent and attempt to kill her. Realizing the danger he and his family pose to Bella, Edward decides to end their relationship, and the Cullens move away from Forks, Washington.
Edward's departure leaves Bella heartbroken and depressed for months. However, when her father, Charlie, attempts to send her to live with her mother, Bella agrees to spend time with her friends. After seeing a movie with Jessica, Bella sees a group of men who remind her of a time when Edward rescued her previously, and she is surprised to see a vision of Edward warning her against approaching them. Bella discovers that all thrill-seeking activities grant her visions of Edward. She also finds comfort in her deepening friendship with Jacob Black, a cheerful companion who eases her pain over losing Edward. When Jacob is unable to see Bella for weeks, she discovers that he is a werewolf, an age-old enemy of vampires. Jacob's pack members are on constant patrol for Victoria, a vampire searching to kill Bella, leaving Jacob little time to spend with Bella. Alone, Bella returns to seeking thrill-inducing activities.
A series of miscommunications leads Edward to believe that Bella has killed herself while cliff-diving. Distraught over her supposed suicide, Edward flees to Italy to provoke the Volturi, a powerful coven of vampires who are capable of killing him. Alice, Edward's adoptive sister, and Bella rush to Italy to save Edward, and arrive just in time to stop him. However, the Volturi decide that Bella, a human who knows that vampires exist, must either be killed or transformed into a vampire herself. Alice stops them from killing her by showing them a vision of the future in which Bella has been transformed. Once they return home to Forks, Edward tells Bella that he has always loved her and only left town to protect her. She forgives him, and the Cullens vote in favor of Bella being transformed into a vampire, to Edward and Jacob's dismay. Edward gives Bella a choice: either she lets Alice change her after their graduation, or, if Bella agrees to marry him, he will change her himself. However, Jacob reminds them of a treaty the Cullens have made with the werewolves: they will not attack each other, as long as the Cullens never bite a human.
Production
Development
In early November 2008, Summit announced that they had obtained the rights to the remaining books in Stephenie Meyer's Twilight series: New Moon, Eclipse, and Breaking Dawn.[7] On November 22, 2008, one day after the theatrical release of Twilight, Summit confirmed that they would begin working on New Moon. "I don't think any other author has had a more positive experience with the makers of her movie adaptation than I have had with Summit Entertainment," said Meyer.[8] Melissa Rosenberg had been working on adapting the novel prior to Twilight's release[9] and handed in the draft for New Moon during Twilight's opening weekend in November 2008.[5]
| The extraordinary world that Stephenie has created has millions of fans, and it will be my duty to protect on their behalf the characters, themes and story they love. This is not a task to be taken lightly, and I will put every effort into realizing a beautiful film to stand alongside a beautiful book. —Chris Weitz, director of New Moon[10] |
In early December 2008, it was announced that Twilight director Catherine Hardwicke would not be returning to direct the sequel. Hardwicke cited time restrictions as the reason behind her leaving the project.[11] On December 13, 2008, it was announced that Chris Weitz, director of The Golden Compass and co-director of American Pie, had been hired to direct New Moon.[12]
Casting
Due to major physical changes that occur in the character of Jacob Black between Twilight and New Moon, Weitz considered replacing Taylor Lautner in the sequel with an actor who could more accurately portray "the new, larger Jacob Black."[13] In an attempt to keep the role, Lautner weight-trained extensively and gained approximately 30 pounds.[14] In January 2009, Weitz and Summit Entertainment announced that Lautner would continue to play the role of Jacob in New Moon.[4] In an interview, fellow cast member Kristen Stewart talked about Lautner's transformation saying, "He's an entirely different person physically."[15]
In late March 2009, Summit Entertainment released a list of the actors who would be portraying the "wolf pack" alongside Lautner. The casting for the rest of the Quileute tribe was headed by casting director Rene Haynes, who has worked on films with large American Indian casts, such as Dances with Wolves and Bury My Heart at Wounded Knee.[16] A casting call was also held in Vancouver in February 2009, specifically asking for "any first nations/aboriginal actors and actresses between the ages of 15 and 25".[17]
Talking about the casting of Michael Sheen as Aro, director Chris Weitz claims to have "'aggressively' pursued the actor", and describes the character as "on the surface, a very gracious and friendly vampire, but beneath that he is a tremendous threat."[18]
Filming and post-production
Pre-production for New Moon started in December 2008.[19] Filming was scheduled to begin on March 23, 2009 in Vancouver,[20][21] but began a few days early.[22] David Thompson Secondary School served as the location for the high school scenes in the movie.[23] Filming in Montepulciano, Italy occurred in late May 2009[24][25] and ended on the 29th.[citation needed]
Music
Main article: New Moon (soundtrack)
The score for New Moon was composed by Alexandre Desplat[26] while the rest of the soundtrack was chosen by music supervisor Alexandra Patsavas, who also produced the Twilight soundtrack.[27] The New Moon: Original Motion Picture Soundtrack album was released on October 16, 2009[28] by Patsavas' Chop Shop label, in conjunction with Atlantic Records.[27] It debuted at number two on the Billboard 200 albums chart,[29] and climbed to number one a week later after selling 153,000 copies in its first full week of release.[30]
Cast
See also: List of Twilight films cast members
The Cullens and the Swans
- Kristen Stewart as Bella Swan, a teenage girl who has fallen in love with Edward Cullen, a vampire. She is heartbroken when Edward abruptly leaves her, but is raised out of her depression through her friendship with family friend Jacob Black.[4]
- Robert Pattinson as Edward Cullen, Bella's vampire love who abruptly leaves town to protect her.[4][31] For much of the film, Edward only appears as a figment of Bella's imagination.[32]
- Ashley Greene as Alice Cullen, a member of the Cullen family who can see "subjective" visions of the future and who becomes best friends with Bella. Greene explained that she would like to boost her strength and stamina for the sequel and said, "Compared to the first film it's a much larger part for me."[33]
- Billy Burke as Charlie Swan, Bella's father[34] and Forks' Chief of Police.
- Peter Facinelli as Carlisle Cullen, leader and father figure of the Cullen family.[35]
- Elizabeth Reaser as Esme Cullen, Carlisle's wife and the mother figure of the Cullen family.[36][37]
- Kellan Lutz as Emmett Cullen, a member of the Cullen family. In an interview, Lutz said, "I've talked to the producers, and they say I have a lot of funny lines."[38]
- Nikki Reed as Rosalie Hale, a member of the Cullen family who "feels really strongly about her hatred for Bella."[39] Reed, a brunette, stated that she will not dye her hair blonde to film the sequel. "It took 36 hours initially to make me blonde, and every other day, I was bleaching my head and my skin," recalled Reed. "This time around, we are testing out different wigs and stuff."[40]
- Jackson Rathbone as Jasper Hale, a member of the Cullen family who thirsts for Bella's blood after she gives herself a paper cut. This particular scene is Rathbone's favorite, and he stated that he is "very excited to film [it]."[41] Jasper also has the ability to sense and control the emotions of others.[42]
Quileute tribe
- Taylor Lautner as Jacob Black,[4] Bella's old childhood friend and a member of the Quileute tribe. He becomes close to Bella after Edward leaves,[43] and transforms into a werewolf.[44] Lautner says of the role, "[Jacob] transforms mid-story—in the first half, he's Twilight Jacob. I'm wearing a wig. My character's very clumsy, outgoing, and friendly. When he transforms into a werewolf, he becomes something very different."[45]
- Chaske Spencer as Sam Uley, the leader of a werewolf pack that protects humans against predatory vampires.[46]
- Tinsel Korey as Emily Young, Sam's fiancée and a mother figure to the wolf pack.[47][48]
- Tyson Houseman as Quil Ateara, one of Jacob's best friends.[49]
- Alex Meraz as Paul, a volatile member of the wolf pack.[50]
- Kiowa Gordon as Embry Call, one of Jacob's best friends.[46] Gordon describes the character as "Jake's right hand man, tall, skinny, shy and the fourth to turn into a werewolf."[51]
- Bronson Pelletier as Jared, the joker of the wolf pack.[46]
- Graham Greene as Harry Clearwater, a Quileute elder and friend of Bella's father, Charlie.[48]
- Gil Birmingham as Billy Black, Jacob's father and a Quileute chief.[52]
Nomadic vampires
- Rachelle Lefevre as Victoria, a vampire who wants to kill Bella to avenge her lover, James.[53]
- Edi Gathegi as Laurent,[54] a vampire who also tries to kill Bella.[55]
The Volturi
- Michael Sheen as Aro, the leader of an ancient Italian vampire coven known as the Volturi.[18]
- Jamie Campbell Bower as Caius, one of the leaders of the Volturi and a key character in the plot of the film.[56]
- Christopher Heyerdahl as Marcus,[48] one of the leaders of the Volturi.
- Dakota Fanning as Jane, a guard of the Volturi who has the ability to torture people with illusions of pain.[57][58]
- Cameron Bright as Alec, Jane's brother.[48]
- Charlie Bewley as Demetri, a member of the Volturi.[48] When asked about the character, Bewley said, "He has unparalleled tracking abilities together with insane strength, speed and classiness".[59]
- Daniel Cudmore as Felix, a Volturi enforcer.[48]
- Noot Seear as Heidi, a vampire who brings humans to the Volturi to eat.[48][60]
- Justine Wachsberger as Gianna,[61] a human who works for the Volturi.[62]
Humans
- Anna Kendrick as Jessica Stanley, Bella's self-involved friend.[63][64]
- Justin Chon as Eric Yorkie, Bella's friend.[63]
- Christian Serratos as Angela Weber, Bella's friend.[63]
- Michael Welch as Mike Newton, Bella's friend who has a crush on her. He joins her on a date with Jacob.[65]
Marketing
The first promotional poster from New Moon was released on May 19, 2009.[66] On May 31, Robert Pattinson, Kristen Stewart, and Taylor Lautner revealed the film's first trailer at the MTV Movie Awards.[67] Following the release of the trailer, two scenes from the film were presented at the 2009 San Diego Comic-Con.[68]
A 14-second preview of the second trailer was released online on August 12, 2009, and the full-length trailer was featured before theater showings of the film Bandslam.[69] The film's third trailer was shown at the MTV Video Music Awards on September 13, 2009.[70] Spike TV also aired a new trailer at the 2009 Scream Awards on October 27,2009.[71]
American Idol finalist Allison Iraheta hosted an 8-minute block prior to the showing of New Moon in 1,200 theaters across the United States, where she talked about her upcoming album and played some tracks, including "Friday I'll Be Over U", "Pieces", and "Trouble Is".[72] In addition, prior to the film's release, author Stephenie Meyer made an appearance on The Oprah Winfrey Show to promote the film.[73]
Release
Many theater showings sold out as early as two months prior to New Moon's release date.[74] The film set records for advance ticket sales, causing some theaters to add additional showings.[75] The film is also the biggest advanced ticket seller on Fandango, surpassing Star Wars Episode III: Revenge of the Sith.[76] New Moon accounted for 86 percent of Fandango's online ticket sales the weekend before the film was released.[75] Morning ticket sales for New Moon on its day of release are estimated to total $13.9 million.[75]
Box office
New Moon set records as the biggest midnight opening in domestic (United States and Canada) box office history, grossing an estimated $26.3 million in 3,514 theatres.[77] The record was previously held by Harry Potter and the Half-Blood Prince, which grossed $22.2 million domestically during its midnight premiere.[77] The film grossed $72.7 million on its opening day domestically, becoming the biggest single-day opening in domestic history, beating The Dark Knight's $67.2 million.[6] This opening strongly contributed to another record: the first time that the top ten films at the domestic box office had a combined gross of over $100 million in a single day.[78]
The opening weekend of New Moon is the third highest opening weekend in domestic history with $142,839,137,[79] and the sixth highest worldwide opening weekend with US$274.9 million total.[80] The current worldwide gross stands at an estimated $296.7 million, which makes it the seventeenth highest grossing film of 2009.[81] With an estimated budget of just under $50 million, New Moon is the least expensive movie to ever open to more than $200 million worldwide.[82]
Critical reception
Based on 176 reviews collected by the film aggregator website Rotten Tomatoes, New Moon has received a "Rotten" rating of 30%, with a weighted average score of 4.7 out of 10.[83] Robert Ignizio of the Cleveland Scene described New Moon as an "entertaining fantasy", and noted that it "has a stronger visual look [than Twilight] and does a better job with its action scenes while still keeping the focus on the central love triangle."[84] Michael O'Sullivan of The Washington Post gave the film two and half stars out of four, praised Kristen Stewart's performance in the film and wrote, "Despite melodrama that, at times, is enough to induce diabetes, there's enough wolf whistle in this sexy, scary romp to please anyone."[85] The Seattle Post-Intelligencer gave the film a "B" grading and said, "the movie looks tremendous, the dialogue works, there are numerous well placed jokes, the acting is on point."[86]
Time Out New York gave the film 3 stars out of 5, calling it "acceptable escapism for those old enough to see it yet still young enough to shriek at undead dreamboats."[87] Jordan Mintzer from Variety stated, "Stewart is the heart and soul of the film", and added that she "gives both weight and depth to dialogue...that would sound like typical chick-lit blather in the mouth of a less engaging actress, and she makes Bella's psychological wounds seem like the real deal."[88]
Mick Lasalle from the San Francisco Chronicle responded with a more mixed review, stating, "[E]xpect this film to satisfy its fans. Everybody else, get ready for a bizarre soap opera/pageant, consisting of a succession of static scenes with characters loping into the frame to announce exactly what they're thinking."[89] Digital Spy gave the film 2 stars out of 5, praising Kristen Stewart for "carrying the film on her shoulders and, once again, bringing plenty of soul to a character who might otherwise come across as self-indulgent", but was critical of its lack of action, ultimately calling it "a draining experience".[90] Roger Ebert gave the film 1 star out of 4 and said that it "takes the tepid achievement of Twilight, guts it, and leaves it for undead."[91] Richard Roeper graded New Moon with a C- and called it a "plodding, achingly slow, 130-minute chapter in the saga".[92]
Home media
Weitz says the New Moon DVD will include commentary with himself, Stewart, Pattinson, and Lautner, and about 20 minutes of deleted material.[93]
Sequel
Main article: Eclipse (2010 film)
Summit greenlit a film adaptation of Eclipse, the third novel in the Twilight series, in February 2009. The film is tentatively scheduled for release on June 30, 2010.[94] It was announced that Chris Weitz will not be directing the third film.[95] Instead, Eclipse will be directed by David Slade.[96]
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